Peaceworks

BusinessWeek Names KIND Snacks’ parent a Finalist in “America’s Most Promising Social Entrepreneur” Competition!

Daniel Lubetsky, founder of Peaceworks, is a Trinity grad class of 1990, is one of the featured social entrepreneurs.

America's Most Promising Social Enterpreneurs

After vetting over 200 entries, BusinessWeek named PeaceWorks (KIND Snacks’ parent company) as finalist for their first annual “America’s Most Promising Social Entrepreneurs” competition!

It’s also worth noting that PeaceWorks/KIND Snacks was featured prominently in the Special Report on Social Entrepreneurship that accompanied the competition:

Daniel Lubetzky, founder of $25 million Peaceworks, which works as a catalyst for peace by encouraging joint snack-food ventures among people of different backgrounds in volatile regions around the world, says it is not enough to impose an artificial business model on a social issue. Lubetzky, who was awarded a $1 million grant from the Skoll Foundation in 2008, says that doing good alone will not ensure success. "I had an earlier company that totally tanked," he says. "I didn't understand the product line well, but I was passionate about the mission. The failure taught me that one can't advance a social mission if the business model doesn't sell. You can't just sell a social mission. You still have to come up with the best product with the best prices." Given the current economic climate, that rings particularly true.

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